10 Books Every Designer Should Read

Creativity is a powerful force that drives innovation, sparks inspiration, and fuels personal growth. Whether you're an artist, designer, writer, or simply someone who values creativity, there's no denying the importance of continually nurturing and expanding your creative abilities. One of the best ways to do this is by reading books that not only entertain but also challenge and inspire you to think outside the box. 

In this curated reading list, I’ve compiled ten must-read books that I believe every creative thinker, mover and shaker should have on their bookshelf. So, whether you're looking for practical advice, creative inspiration, or just a good read, I hope this list will be a valuable resource for you on your creative journey. Let's dive in!

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1. Whatever You Think, Think the Opposite

"Whatever You Think, Think the Opposite" by Paul Arden is a thought-provoking book that challenges conventional thinking and encourages readers to embrace risk-taking and creativity. Arden was a renowned advertising executive, and in this book, he shares his unconventional and often controversial ideas about how to achieve success in life and work. Drawing on his own experiences and those of other successful individuals, Arden argues that taking risks, questioning the status quo, and embracing failure are key ingredients for achieving greatness. Through witty and inspiring anecdotes, he shows readers how to break out of their comfort zones, overcome fear, and push themselves to think differently. Whether you are an entrepreneur, artist, or simply someone looking to change your approach to life, "Whatever You Think, Think the Opposite" provides valuable insights and inspiration for unlocking your full potential.

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2. Hyperfocus

"Hyperfocus" by Chris Bailey is a self-help book that explores the concept of focus and attention in our fast-paced and distracting world. The author argues that we are constantly bombarded with distractions, which make it challenging to stay focused on our tasks and goals. However, he believes that by learning how to cultivate hyperfocus, a state of deep concentration and flow, we can achieve greater productivity, creativity, and satisfaction in our lives.

Bailey provides practical techniques and strategies to help readers overcome distraction and cultivate hyperfocus, such as setting clear goals, managing technology, and practicing mindfulness. He also delves into the science of attention, providing insights into how our brains work and how we can optimise our focus and attention to produce better and more thoughtful work.

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3. Creativity, Inc

"Creativity Inc" by Ed Catmull, co-founder of Pixar Animation Studios, is a fascinating and insightful book that explores the world of creative businesses and the importance of fostering a culture of creativity and innovation. Catmull draws on his own experiences as a leader and manager at Pixar, offering practical insights and advice on how to unleash creativity and drive innovation within a team or organization.

Through Catmull's writing, we are given a behind-the-scenes look at Pixar's success, including the development of beloved films like Toy Story, Finding Nemo, and The Incredibles. It also explores the challenges and setbacks that the company faced along the way and how they overcame them.

This book is a compelling and informative read that offers valuable lessons on leadership, creativity, and innovation. Whether you're an entrepreneur, manager, or creative professional, this book provides actionable advice that can help you build a culture of creativity and drive success in your business or career.

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4. How to be a Graphic Designer, Without Losing Your Soul

"How to be a Graphic Designer, Without Losing Your Soul" by Adrian Shaughnessy is a practical and inspiring guidebook for aspiring and established graphic designers. Shaughnessy draws on his extensive experience in the field to offer valuable insights and advice on topics such as managing clients, building a portfolio, and finding a balance between commercial work and personal projects. He also addresses important ethical and philosophical issues, such as the role of design in society and the responsibility of designers to use their skills for the greater good. Through interviews with leading designers and case studies of successful projects, Shaughnessy shows readers how to navigate the complex and constantly evolving world of graphic design while staying true to their values and vision. This book is an essential read for anyone looking to establish a successful and fulfilling career in graphic design.

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5. Show Your Work

"Show Your Work" by Austin Kleon is a creative guidebook that aims to inspire and encourage individuals to share their creative work with the world. In this book, Kleon emphasizes the importance of being open and generous with one's creative process and output, and offers practical advice on how to do so in a meaningful and effective way. Through engaging examples and anecdotes, he demonstrates how sharing one's work can lead to new opportunities, collaborations, and connections, and ultimately help one to grow as a creative professional. Whether you are an artist, writer, musician, or entrepreneur, "Show Your Work" provides valuable insights and strategies for navigating the world of creative work and building a supportive and engaged audience.

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6. A Technique for Producing Ideas

"A Technique for Producing Ideas" by James Webb Young is a classic book that offers a simple yet effective process for generating creative ideas. Drawing on his experience as an advertising executive, Young emphasises the importance of both divergent and convergent thinking in the creative process. He outlines a five-step method that involves gathering raw materials, digesting them, and then combining and recombining them in new and unexpected ways. Through practical examples and exercises, he shows readers how to break through mental blocks and generate fresh, innovative ideas. This short but powerful book has been widely acclaimed as a valuable resource for anyone looking to boost their creativity and develop new ideas, whether in the field of advertising, art, or business.

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7. Work For Money, Design For Love

"Work For Money, Design For Love" by David Airey is a valuable guidebook for graphic designers seeking to balance the practical demands of their profession with their creative passions. Airey draws on his extensive experience as a designer and business owner to offer practical advice on topics such as pricing, marketing, and client relationships. He also addresses important ethical and philosophical issues, such as the role of design in society and the responsibility of designers to use their skills for the greater good. Through engaging anecdotes and case studies of successful projects, Airey shows readers how to navigate the complex and competitive world of graphic design while staying true to their artistic vision and values. This book is an essential read for anyone looking to establish a successful and fulfilling career in graphic design.

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8. Tools Of Titans

"Tools of Titans" by Tim Ferriss is a comprehensive and inspiring guidebook that offers insights and advice from some of the world's most successful and influential individuals. Drawing on his popular podcast "The Tim Ferriss Show," Ferriss distills the wisdom of over 200 guests into actionable advice on topics such as health, wealth, and happiness. The book is organized into three sections - Healthy, Wealthy, and Wise - and includes interviews with a diverse range of guests, from athletes and entrepreneurs to writers and scientists. Ferriss also shares his own personal anecdotes and reflections on the lessons he has learned from his guests. Whether you are looking to improve your physical health, build wealth, or achieve personal growth, "Tools of Titans" offers a wealth of practical tips and insights for achieving success in all areas of life.

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9. Just My Type

"Just My Type" by Simon Garfield is a fascinating and entertaining exploration of the world of typography. Garfield delves into the history, design, and cultural significance of various typefaces, from the ubiquitous Helvetica to lesser-known fonts with intriguing backstories. Through engaging anecdotes and interviews with leading designers, he reveals how typefaces can convey emotion, shape our perceptions, and even influence political movements. Garfield also examines the role of technology in the evolution of typography, from the earliest printing presses to the digital era. Whether you are a designer, writer, or simply a lover of letters, "Just My Type" offers a captivating glimpse into the fascinating world of typography and its impact on our daily lives.

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10. Steal Like An Artist

Steal Like an Artist by Austin Kleon is a self-help book that aims to inspire creativity and encourage individuals to pursue their passions. The author argues that all artists and creatives "steal" ideas and inspiration from others, and that this is not only acceptable, but essential for developing one's own unique style.Kleon provides practical tips and advice for readers on how to embrace their own creativity, such as keeping a journal, embracing limitations, and surrounding oneself with inspiring people and environments. He also stresses the importance of sharing one's work and ideas with others, and how this can lead to greater collaboration and growth.This inspiring and accessible book encourages readers to embrace their own creativity and seek inspiration from the world around them.