Job Specification

Google, a multinational technology company, approached me via Owl Live Agency to help with branding and marketing for a series of events they were hosting for their C-level business clients. The events were aimed at showcasing Google's latest products and services and providing attendees with insights on industry trends.

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The Challenge

My challenge was to create a unique brand identity for each event that would resonate with attendees, reinforce Google's brand message, and generate excitement and engagement.

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The Approach

I started by conducting research on the target audience for each event and identified key themes and messaging that would appeal to them. Based on this, I developed a series of creative concepts which were pitched to the client for review.

Based on the feedback I received, I then refined a unique visual identity for each event that was not only consistent with Google's brand guidelines, but also had a unique aesthetic style that reflected the intended theme and audience. These included custom logos, graphics, and templates that were utilised across all marketing materials, invitations, signage, merchandise and digital assets.

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The Result

The events were a resounding success, with high attendance rates and positive feedback from attendees. The custom branding and marketing strategy helped to differentiate each event and create a unique, immersive experience for those involved.

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