Job Specification

‍

Multilaw is a leading global network comprised of over 90 independent law firms. 

‍

The Challenge

Working in a global capacity means crossing not only geographical borders, but legal, linguistic and cultural borders, too. And for their clients in an ever-more complex business world, it is essential to build confidence and connectivity to the company.

‍

The Approach

In 2020, Multilaw underwent a full design refresh to modernise their brand image, leverage trust in their clients and ultimately, ‘bring an end to distance’.  At its core, this included a new logo and visual identity that reflected the client's professionalism and global reach, using a sleek and modern design. Working closely with their executive team, I assisted Multilaw with the public roll-out of the new visual identity, updating their branded materials and creating new promotional assets for the partnership to deploy in their digital and print marketing.

‍

The Result

Multilaw has continued to grow since the rebrand, and now features over 11,000 lawyers across 100 countries working together as one. The rebranding was a resounding success, with the client seeing a significant increase in brand recognition, website traffic, and social media engagement. The new brand identity helped the client to establish a clear and consistent brand message and effectively communicate their expertise and experience to potential clients.