Job Specification

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Martock Workspace is a creative construction company that specialises in designing and building unique and eco-conscious workspaces for small businesses and startups.

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The Challenge

They approached me to help them create a strong brand identity that would differentiate them from their competitors and appeal to their target audience.

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The Approach

Following a brand discovery workshop held with their directors to understand their goals, values, and vision, I identified the company's unique selling points and developed a design style that aligned with their vision.

After the workshop, we developed a new logo for Martock Workspace that reflected their creativity and unique approach. The new logo incorporated the company's name in a modern, bold font with a graphic element that symbolised the construction process.

To further strengthen the brand, I developed a style guide that outlined the use of the logo, colour palette, typography, and imagery. The style guide ensured that all marketing materials, including their social media, print materials, particulars documentation and signage were consistent with the new brand identity. Finally, I assisted them with designing their company stationary, site particulars documentation, and a series of digital marketing assets for them to use on their online marketing platforms.

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The Result

Under their new identity, Martock Workspace has now successfully launched their inaugural creative workspace, and has several new construction projects in development around the U.K.

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